From Global Operator to Systems Builder
With over two decades of global leadership experience across Fortune 100, startups, and advisory work, I’ve led transformations in product strategy, business integration, and go-to-market execution.
This is where I unpack the path — from corporate trenches to category creation — and share the foundational skills, insights, and systems that drive my work today.
EXPERIENCE
2020-Present
Founder
JRVIS.io
Founded JRVIS.io to provide executive-level strategy support to SMBs, built on years of independent consulting across multiple industries—turning operational chaos into clarity and helping mission-driven teams scale with practical, high-impact solutions rooted in product, tech, and operational excellence.
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What I'm building now:
AdaptOS™ is my current focus — a GTM and Commercialization Operating System designed to help AI-native and AI enthusiast teams scale with clarity. I’m working with builders, schools, and consulting firms to bring AdaptOS into practice.
2022-2025
True Terpenes
Business Integration & Insights
Drove strategic transformation in category management, business integration, and commercialization at a high-growth cannabis-adjacent startup, helping accelerate its path toward undeniable market leadership.
1999-2019
Business Leader
HP
Held multiple global, regional, and country leadership roles across category management, business integration, and product strategy at HP—supporting multi-billion-dollar portfolios and high-impact transformations across Asia-Pacific, EMEA, and North America
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Sr Director, Business Integration & Product Category Management (Global), 2016-2019
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Director, Product Category Management, Commercial PC (North America), 2015-2016
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Director, Strategic OEM Alliance & Business Integration (Global), 2010-2015
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Regional Category Manager (EMEA & APJ), 2003-2010
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Country Category Manager (Philippines), 1999-2003
1996-1998
Padawan Learner
RFM Corp
An early foundation in product & brand management, partnerships and strategic growth—building JV products with global names like Sunkist, Jolt Cola, and Aqua Prima. Launched and strengthened market presence through integrated media and retail strategies, setting the stage for a career in driving business innovation and high-impact execution.
EDUCATION
2014
Executive Education
International Management
Stanford Graduate School of Business
& National University of Singapore
Joint program for senior executives focused on global strategy, cross-border leadership, and business transformation.
1998-2000
Asian Institute of Management
MBA | General Management & Marketing | International Exchange Delegate to Rotterdam School of Management (Netherlands) | AIM Study Grant Recipient | Top 10% of Class | President & Editor-in-Chief of AIM Perspectives | Founded student-led publishing and special projects teams.
Master's Degree
Business Management
1992-1996
Bachelor of Science Degree
Business Management
Ateneo de Manila University
Foundational formal education on strategy, marketing, operations and leadership through the university's rigorous curriculum and focus on innovation and becoming a 'Man for Others'.
CORE EXPERTISE
Product Management
With deep expertise in product strategy and development, I drive innovation from concept to execution—balancing customer needs, market dynamics, and operational efficiency. I excel at building scalable solutions, refining value propositions, and ensuring alignment across stakeholders, leveraging Agile methodology and emerging technologies to drive growth.
Business Integration
I specialize in seamlessly aligning product, operations, and business strategy to optimize efficiency and maximize impact. By breaking down silos, streamlining workflows, and enabling cross-functional collaboration, I ensure that organizations operate as cohesive, high-performing systems built for sustained success.
Insights-to-Action
I translate data into meaningful strategies, turning complex analytics into clear, executable decisions. Whether through AI-driven insights, market trends, or performance metrics, I drive results by connecting information with action—helping businesses refine go-to-market strategies, enhance customer engagement, and scale intelligently.
GET TO KNOW ME
where i've been
Having lived and studied in the Philippines, Singapore, Germany, the Netherlands, Houston TX, and Vancouver WA—and traveled across 48 countries and over 150 cities—I bring a deep understanding of global business cultures, shaping a cross-regional approach to leadership, strategy, and innovation.
COMPANIES & BRANDS
